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Readme artificial China Dongxiang (Group) Co., Ltd. CEO subversive up acquisitions Over the years, we have seen and heard all our Chinese brands were swallowed foreign predators. And the introduction of foreign brands above, our business is not through license sales is exclusive distribution. But trends have a subversive mode of operation is, we are direct acquisition of the brand or the brand belongs to the company's approach is to engage in the acquisition upward. use of international attention to China's capital markets, leveraging our financial predators such as Morgan Stanley completed the core business currently operated by --Kappa brand acquisitions. $ 35 million of the cost, not a small mine. It is a big investment, but also a lot of benefits: Not only do we completely avoid the risk of the development of a mature brand after brand master recovered in the operation of the market and brand management also has sufficient autonomy and flexibility, Kappa such internationally reno cheap jordan shoes for men wned big also allows us to significantly reduce the risk of failure of the brand, the real too. do not do sports, specializing in sports fashion Although trends bought Kappa, but our strength and resources with Adidas, Nike brands compared to this is still a relatively large gap between the front and they go recklessly, that the results must be beaten. Therefore, identify market blue ocean and accurate brand positioning, it has become the trend of the top priority. In the Chinese market, we did not follow the Kappa demands in Europe, but its positioning as a fashion sports brand. As a result, not only to avoid the cut and thrust of multinational giants and professional sports market, but also in the market cut out of the new cake, creating a sportswear fashion precedent. As Kappa fashion movement route is subject to market acceptance, a simple set of data can explain everything: the end of 2007, our sales revenue in the past five years increased by 100 times, and now in China is second Retro jordans for sale only to Nike and international sports brand Adidas. sports fashion promotion As inventive on brand positioning in general, we have to go in brand building is the difference of the way. In order to truly convey Kappa "fashion + sports" brand connotation, trends in sports sponsorship investment holding while also vigorously entertainment marketing. For example, we will participate in the TV drama, TV entertainment programs, concerts and other entertainment events, these stylish sports brand had seldom involved, the Kappa stylish, dynamic characteristics passed on to consumers through these activities. For example, sponsored by the Chinese actress who formed the dream boat star team won the broad support, get a good brand publicity. Also worth mentioning is that we do the work in co-branding. This approach is not new, but doing successful business is not much, but we and Pepsi and Dongfeng Citroen co-branding would have achieved good results. Like last year, Kappa and Pepsi jointly l cheap jordans for sale mens aunched the "Shadow Dance" series, as well as the most recent edition Kappa Citroen C2, both sides would have been in hot pursuit of the target groups. light assets operation, without reservation We will Kappa brand positioning in sports fashion, and fashion is one of the characteristics of consumer demand changes and fluctuations are far greater than and faster than traditional sporting goods industry, which doomed We can not go on producing follow Sports that set. If the popular summer we went to the winter to be reflected in the product, then you talk about fashion? To solve this problem, trends in production to adopt a "rolling production" model, which is somewhat like a JIT. For example, a T-shirt, such as our upcoming, not in the form of finished clothes were stored, but in the form of raw materials and production capacity standby. Thus on the one hand so that we can modify the order in accordance with market changes in a timely manner, to meet the market demand to maximize and cheap foamposites optimize inventory; the other hand, it enables us to accurately grasp market information, firmly grasp the pulse of fashion rather than In fashion behind exhausted. This link is unique, mainly light asset management solutions and asset management in light of some issues. There will be an area exclusively assigned to a single large customer capacity large customer system, in the supply management and distribution management to create a precedent for the industry, it has become an important boost our traveling light. The big boost to what extent? In the industry, trends in operations like financial indicators far ahead of its competitors, and our channel management costs, and relatively low.Y-3's very breath of the shoes Qasa High with the first release of a Triple Black color, the continuation of its iconic design, made from neoprene and elastic tie with both lightweight and fit to bring foot feeling, and a low-key yet classic black throughout the whole, and the shoe body respectively be Cheap air jordans for sale fore and after using Yohji Yamamoto the words Y-3 and embellishment, the overall design and the Japanese samurai black exactly the same style. 2.jpg (79.64 KB, download number: 10) download Y-3 Qasa High Triple Black 2015-8-21 upload 23:30 1.jpg (66.73 KB, download number: 1) download Y-3 Qasa High Triple Black 2015-8-21 23:30 upload 3.jpg (84.52 KB, download number: 8) download Y-3 Qasa High Triple Black 2015-8-21 23:30 upload camel, Black 00 yesterday, the reporter from the 2007 Chinese shoes are international procurement Festival Organizing Committee was informed that, in order to further expand the international procurement section of the social influence, the organizing committee will organize sponsored by Kameido exclusive title of "night" is the theme of the party on October 14th at kameido.74-year-old runner Sun Rehabilitation Nike JUST DO IT launched a new marketing campaign, "ran on the understanding" on November 13, 2013, by a team of 60 seconds from the m Retro jordans for sale ain body of the film "Run (The Run)" and five support runners interview clips consisting of interactive advertising, to share a 74-year-old runner Sun rehabilitation, road race club streets of Taipei, Hong Kong Fu Tiffin blind runners, Shanghai Fudan three sisters and world champion hurdler Liu Xiang et al jogging and running on their mind life and life changing. This is the first time Nike Greater China in a single movement "running" as the story of the spindle JUST DO IT market activity, dig all kinds of jogging or wonderful or touching story. Meanwhile, around the "run to understand" theme, Nike launched micro-channel interactive network, microblogging platform, sponsored 2013 Shanghai International Marathon, through the activities of this series of rich online and offline, with the running ignite passion for the sport this winter . "Nike is a running company. Started to build the company, Nike, encourage and inspire millions of people to join the ranks of runners, so they have advanc cheap jordans for sale ed equipment running to provide comprehensive service platform for them and let them run faster, more Have fun. Now, these stories runners also greatly encouraged and inspired us, why not their stories to influence more people to run up? "Sima Pei Nike Vice President of Marketing for Greater China, said," In China, Running growing so rapidly, Chinese runners touching story, which is why we launched the "run to understand" this event in mind. In this seemingly simple and happy commercials "run", we with a new perspective to show the charm of running. If you are running, you will know the charm of this movement. " advertising film a: 60 seconds video, showing life in a variety of "running" Commercials "running", the camera chasing different runners in the forward running back: The old man in the woods trails or in steady progress, but also go hand in hand in the park or father and daughter, but also led the leader of the bracelet running blind runners, and despite the curious eyes of othe Cheap air jordan 12 ovo rs, dressed in cartoon costumes shuttle run group in the city. These shots inspire curious audience, who they are, why they run? After the part in the film, a runner saw a familiar figure at the roadside to warm up during running, when two passing, he suddenly found the man actually hurdles world champion Liu Xiang. Long-lost Liu Xiang to participate in the filming of the ad, it wants to encourage more people to join the ranks of running, to explore their own potential in the running movement. The film Dion & amp; The Belmonts song "I wonder why" as the theme music. Lively rhythm to the film into the angry, repeatedly singing lyrics like people who love running inner monologue, "how could I love you", but also so that those yet to fall in love with the running of the campaign audience curious, what running What kind of magic, enabling runners were intoxicated, bored? commercials II: 30 seconds movie, 74-year-old runner Sun Rehabilitation of running persistent 30 second movie clips Cheap air jordan 12 for sale online free shipping describe the body of 74-year-old in Taiyuan, Shanxi, Sun runners running period of rehabilitation course. The film shows him as usual, to get up early to go running day: Passing traffic, ran across the square, passing the curious eyes, ran into the woods road with confidence. He has over 20 years of experience running, although now because of the age issue, but rejected by some marathon, he still insisted on running. The film will be released on November 24. debuted Interactive advertising: 60 seconds from the main movie "Run (The Run)" Short interviews with five runners composition In addition to the body 60 seconds advertising audience on whyrun.nike.com.cn viewing the video, when the screen appears a question mark, but also click to enter 5 different runners interview segment, analytical understanding of the different runners for runners and the reason they are running. street road race clubs from Taipei has to run is different from the perception of others, they will use every ru cheap jordans online n together to release their own particular ideas, sometimes they will put on a special cartoon clothing. Their members, said: "I think running is going to prove he can when he, you run when you can as yourself, how can you wear, how you like to enjoy this moment, all through the running ...... Be Yourself! " 74-year-old runner Sun Rehabilitation, said: "I ran a marathon is to break the human limit you do not control what age, I was over 74 years of age, over 30-year-old heart I want to go I can not run.! . " runners from Hong Kong Fu Tiffin is a blind girl, fortunately, the leader, led by an angel she started running, it has a world of good. She said, running affected her life, when she was running when the wind, birds, tree shaking voice, for her is so rich and authentic experience. Shanghai Fudan three sisters, Jin Yuan, Shen Li, Ge Yongqin put the treadmill as a very cool thing. When some girls are also the traditional "can not tan too dark, not too masculine, should humble sweet, beautiful and yet intelligent" concept bondage, they have run out, enjoy the speed of the feeling of accomplishment. "Everyone is a child from the beginning not walk slowly to climb, to walk, then to run. I think running, really enjoy." Hurdles world champion Liu Xiang said. The best runners establish community: Nike + Run Club was officially launched micro-channel service account In order to provide better service and support for runners, Nike launched a special Nike + Run Club micro-channel service account, provide running tips, training programs, choose shoes guide, running routes, running activities, NIKE + FAQs, aimed at to set up a micro-channel platform best runners communities. Just pick up the phone to open the micro-letter search NikeRunClub (or scan QR code), you can immediately subscribe to the service account, running for more advice and coaching. From November 24, in Shanghai Huaihai Nike brand experience stores, Beijing Sanlitun store experience Nike running category, Guangzhou Nike brand experience stores, consumers will be in store shooting "Why and run" poster, posters for on-site printing in store or from consumers Weibo. December 1 --5 days, the interesting "Why and run" poster production capabilities will also visit Nike + Run Club micro-letters, more runners can enjoy this service. story with runners infect more runners - Nike "ran to understand" network of interactive activities to inspire more consumers to share their feelings run. Search to understand # # ran on the microblogging platform, you can understand the relevant information. advertising film "run" with related videos by Nike Greater China and the Hai Weike advertising (Wieden + Kennedy) work together to create. Directed by Knucklehead from the UK's Siri Bunford. Siri had been a British Channel 4 "Kubrick" program, and the British aviation and many other brands outstanding commercial film director. Her victorious numerous, including the famous D & amp; AD UK Global Creative (Yellow Pencil) award.Gourmet-Spring-2011-L-Otto-Leopard-01.jpg (74.04 KB, download number: 0) download attachments saved to the album 2010-8-19 08:55 upload Gourmet-Spring-2011-L-Otto-Leopard-02.jpg (78.67 KB, download number: 0) download attachments saved to the album 2010-8-19 08:55 upload We 've seen some interesting looks from Nike Skateboarding lately and it s finally time for the December' releases. While there 's; a ton of hype for spring and the shelves are already stocked with a wide variety for the holidays in their other lines, Nike has offered a paltry new shoes in this month 4 "s SB drop. 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